尼尔森：Android手机美国销量首超iPhone

http://gigaom.com/2010/08/02/android-sales-overtake-iphone-in-the-u-s/

数据显示，Android手机目前在美国智能手机销售市场所占的份额达到27%，而iPhone为23%。Android手机不仅在美国市场表现良好，在全球市场同样快速发展。市场研究公司Canalys估计，Android第二季度的全球销售量同比增长886%。

一款产品在推出初期的销售量总是会稳步增长，但Android推出已有两年时间。有业内人士认为，过去一年中，直到2.1版Android推出后，该系统才逐渐走向成熟。从这一角度来看，相对苹果iOS 4和RIM黑莓系统，Android仍处于起步阶段。

　　手机厂商的青睐是推动Android发展的又一因素。例如，通过全力推广Android手机，摩托罗拉手机业务扭亏为盈。宏达电(HTC)曾是 Windows Mobile手机的主要生产厂商，然而该公司也全面转向Android。今年第二季度，宏达电的营收同比增长66%。

尽管Android手机非常热销，但用户对Android系统并不完全满意。尼尔森通过调查发现，71%的Android手机用户将会再次购买Android手机。而愿意再次购买苹果产品的iPhone用户达到89%。

　　在美国市场，Android和iOS4平台均落后于黑莓，后者的市场份额为33%。不过有许多用户认为，黑莓需要作出大幅调整。在尼尔森的调查中，有一半的黑莓手机用户表示不会再购买黑莓手机，在更换手机时将考虑谷歌或苹果平台的产品。黑莓手机在美国市场的份额也在下降，当前的黑莓手机在互联网浏览和移动应用等方面相对较弱。不过，RIM即将推出黑莓6系统，并可能推出平板电脑等产品。

　　根据Canalys的数据，美国拥有全球最多的智能手机用户，上一季度销售的智能手机达到1470万部。不过在全球市场，诺基亚仍然处于领先。第二季度，诺基亚售出了2380万部智能手机，销售量同比增长41%。不过这远低于Android手机的销售增长速度。由于智能手机市场的整体增长，因此所有智能手机的销售量都有所上升，不过很明显Android的增长速度快于其他平台

Sales of Google Android phones in the U.S. are rising so quickly, the devices have outsold Apple handsets for the first time on record. New smartphone subscribers choosing Google phones accounted for 27 percent of U.S. smartphone sales, the Nielsen Company will announce this morning, nudging past the 23 percent share held by Apple. But Android isn’t just a U.S.phenomenon: Canalys today estimates that Android handset sales grew 886 percent worldwide from the year ago quarter.

It’s easier to show stellar growth in the beginning of a product cycle, but Android is nearly two years old. One could make the valid argument that Android really began to mature over the past year with Android 2.1, so from that standpoint, Google’s platform is still an infant when compared to iOS4, BlackBerry and other mobile operating systems. But the uptake of Android among handset-makers is another factor in such growth. Motorola’s Mobile Device division has swung from losses to profits on the back of Android, for example. And HTC — once primarily a Windows Mobile phone maker — embraced Android even asMicrosoft’s mobile platform is undergoing a major facelift. The result? HTC revenues were up 66 percent in June from a year ago.

As hot a seller as Google Android phones are right now, its user base isn’t the most satisfied with their device. When surveying current Android device owners, Nielson found that 71 percent would buy an Android phone again. That sounds like a high loyalty rating, but it fallsnoticeablyshort when asking iPhone owners about their next handset — 89 percent are happy with iOS4 and plan to buy a future Apple handset.

Both the Android and iOS4 platforms still trail the 33 percent U.S. share held by Research in Motion’s BlackBerry devices, but for many, BlackBerry needs an overhaul. One half of the current BlackBerry owners surveyed don’t want another RIM device when it comes time to upgrade, but instead are looking at replacements running either Google’s or Apple’s mobile platform. Even with the top market share spot in the U.S., RIM share has been trending down because the current devices are seen as inferior when it comes to browsing or offering apps. That should change tomorrow as RIM is holding a press event where it is widely expected the companywill debut its new BlackBerry 6 operating system and potentially new devices, such as a tablet.

Given that the U.S. currently has the largest smartphone user base — Canalys estimates 14.7 million smartphones were purchased in the U.S. last quarter — it’s easy to overlook the current king of smartphone sales globally: Nokia. In the second quarter of 2010, the Finnish phone-maker sold 23.8 million handsets. Nokia saw a 41 percent growth rate over the prior year’s second quarter sales, which sounds positive, but when compared to Android’s 886 percent gain, Nokia’s growth pales in comparison. The overall smartphone market is growing, which is lifting sales of nearly all. But some — like Android — are clearly growing far faster than others.

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